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๐Ÿ”’ CONFIDENTIAL - PROPRIETARY INFORMATION ๐Ÿ”’

๐Ÿ“‹ Assessment Questionnaires - Round 2

Please provide your responses to help us refine our technical proposal

โ„น๏ธ How to Use This Form:

  • Click on each category to expand and view questions
  • Enter your response in the answer field
  • Attach supporting documents or files if needed
  • Required duration indicates the time needed to provide a complete answer
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๐Ÿ”’ CONFIDENTIAL - PROPRIETARY INFORMATION ๐Ÿ”’

Assessment Plan

SAUDIA Call Center Outsourcing โ€” Phase 2 Timeline

April 2026

20 Working Days
TODAY
6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25
KICK-OFF
GATHERING INFORMATION
DATA ANALYSIS
ON-SITE ASSESSMENT
โœ“ COMPLETED
Phase 1

Kick-Off Meeting

๐Ÿ“…
Date
Sunday, 6 April 2026
๐Ÿ‘ฅ
Participants
Teleperformance & Saudia

TP to share the questionnaires and the plan before end of 7th of April.

โ— IN PROGRESS
Phase 2

Gathering Information

๐Ÿ“…
Start Date
Monday, 7 April 2026
๐Ÿ
End Date
Sunday, 13 April 2026
๐Ÿ‘ฅ
Participants
Teleperformance & Saudia
๐Ÿ“Š
Questionnaires Progress
0%
โ—‹ UPCOMING
Phase 3

Data Analysis

๐Ÿ“…
Start Date
Monday, 14 April 2026
๐Ÿ
End Date
Friday, 18 April 2026
๐Ÿ‘ฅ
Participants
Teleperformance
โ—‹ UPCOMING
Phase 4

On-Site Assessment

๐Ÿ“…
Start Date
Saturday, 19 April 2026
๐Ÿ
End Date
Friday, 25 April 2026
๐Ÿ‘ฅ
Participants
Saudia & Teleperformance

Workshops Detailed Plan

Consulting Engagement for Contact Driver and AI-Driven Design

7-Days On-Site Engagement Workshop Plan

๐ŸŽฏ

1. Objective

To gain a comprehensive understanding of agent workflows, it is essential to identify opportunities for process enhancements, elucidate system functionalities (Genesys, Amadeus, CRM), and refine the proposed 10x AI use case flows through direct observation and collaborative meetings.

๐Ÿ•˜

2. Daily Working Hours

9:00 AM โ€“ 3:00 PM (6 hours)
โš™๏ธ

3. Core Principle

The afternoon meetings, which include IT, Reporting, and Quality Assurance, are characterized by their dynamic nature. These meetings must be scheduled and confirmed in advance for all 7 days.

Following the insights and needs identified during the morning Shadowing and Team Leader sessions, the Customer Experience consultant will make necessary modifications or cancellations as appropriate at the earliest to avoid draining the Saudia Airlines team.

๐Ÿ“ Note: Flexibility is Key โ€” The afternoons are intentionally structured to be adaptive. The most valuable meeting should be chosen each day based on the discoveries.

๐Ÿ“‹

4. Daily Schedule

This template provides the structure for each day. The specific focus of the shadowing and discussions will evolve over the 7 days.

Day 1 to 7: Activity Workflows

Time Slot Activity Duration Primary Focus & Notes
9:00 AM โ€“ 12:30 PM
Voice/Chat/SM Agent Observation
Shadowing
3.5 hours Direct, focused observation of live interactions workflows, tools used, pain points, and exceptions.
12:30 PM โ€“ 1:00 PM
Team Leader / Supervisor Meeting
Debrief
30 mins Immediate Insights & Clarification: Quick debrief on the morning's observations. Validate findings, understand context, and identify urgent topics for other teams.
1:00 PM โ€“ 1:30 PM
Lunch Break
30 mins โ€”
1:30 PM โ€“ 2:30 PM
Voice/Chat/SM Agent Observation
Shadowing
1 hour Direct, focused observation of live interactions workflows, tools used, pain points, and exceptions.
2:30 PM โ€“ 3:00 PM
Dynamic Afternoon Session
IT / Reporting
30 mins Rotating Focus Meeting: This time slot is allocated for one of the two designated teams, scheduled as necessary based on the insights gathered.

๐Ÿ“ Note: In some cases, we will need to shift the shadowing time to capture different insights based on the interaction types and behavior.

๐Ÿ”’ CONFIDENTIAL - PROPRIETARY INFORMATION ๐Ÿ”’
โœˆ
โœˆ
โœˆ
SAUDIA Airlines
Technology Partner

TECHNICAL PROPOSAL

Outsourcing of SAUDIA Call Centers

RFP Reference: SAUDIA-CC-2026-001 | February 2026

Transforming Customer Experience Through Excellence in Aviation Support

๐Ÿ“‹
Navigation

Table of Contents

1. Executive Summaryโ†’
2. Company Profile & Experienceโ†’
3. Understanding of Requirementsโ†’
4. Technology Infrastructure & Systemsโ†’
5. Service Level Agreements & KPIsโ†’
6. Transformation Strategy & Roadmapโ†’
7. Project Implementation Planโ†’
8. Communication Matrix & Governanceโ†’
9. Optional Services & Value Additionsโ†’
10. People Excellence - Our Greatest Assetโ†’
11. Cybersecurity & Data Protectionโ†’
12. Local Content & Sustainabilityโ†’
13. Command Center - Operations Nerve Centerโ†’
14. Contact Center Facility Designโ†’
15. Partnership Commitmentโ†’
๐Ÿ’ฐ Financial Proposal (Confidential)๐Ÿ”’
๐Ÿ“
Section 01

Executive Summary

Technical Proposal Submitted by
Teleperformance
Global Leader in Digital Business Services
TP
EST. 1978

A Message from Teleperformance Leadership

Dear SAUDIA Airlines Procurement Committee,

On behalf of Teleperformance (TP), the world's leading provider of digitally integrated business services with operations across 100 countries and a workforce of over 500,000 professionals, I am honored to present this comprehensive technical proposal in response to SAUDIA Airlines' Request for Proposal for the outsourcing of Call Center operations. We recognize the immense significance of this opportunity and the trust SAUDIA places in its strategic partners to uphold the exceptional standards that have established it as the Kingdom's flagship carrier and a distinguished symbol of Saudi Arabian hospitality worldwide.

Teleperformance brings unparalleled expertise in aviation customer experience, currently serving 15+ major global airlines including industry leaders across North America, Europe, the Middle East, and Asia-Pacific. Our proposal demonstrates a profound understanding of the aviation industry's unique demands, SAUDIA's operational requirements, and the critical importance of delivering world-class customer experiences aligned with Vision 2030's ambitious goals for the Kingdom's aviation sector. TP's proven methodology combines cutting-edge AI technology, multilingual talent excellence, and deep cultural sensitivity to create memorable passenger experiences.

Our solution encompasses TP GenAIโ€”our proprietary AI-powered customer service platformโ€”state-of-the-art omnichannel communication systems, comprehensive workforce management frameworks, and robust quality assurance protocols designed specifically for premium aviation operations. Teleperformance commits to exceeding all KPIs, ensuring 99.9% system uptime, achieving first-call resolution rates above 85%, and maintaining customer satisfaction scores that reflect SAUDIA's premium 5-star positioning.

Teleperformance is fully committed to investing in Saudi talent development through our TP Academy, implementing cybersecurity infrastructure exceeding SAMA and NCA requirements, and establishing sustainable operational practices aligned with SAUDIA's environmental commitments. This partnership represents far more than a service contractโ€”it is a strategic alliance between two industry leaders united in the mission to elevate customer experience, operational excellence, and Saudi Arabia's global aviation reputation.

TELEPERFORMANCE KSA
Mounir Hijazi
Chief Executive Officer
February 2026
โœ๏ธ
Authorized Signature

Key Proposal Highlights

23+
Years Aviation Experience
99.9%
Uptime Guarantee
24/7
Global Support
34+
Languages Supported
โญ
โญ
โญ
โญ
โญ
๐Ÿ† SKYTRAX WORLD AIRLINE AWARDS ๐Ÿ†

Our Commitment: SAUDIA in the TOP 5 Airlines Worldwide

TP is committed to delivering an extraordinary customer experience that will propel SAUDIA into the elite Top 5 airlines globally in the prestigious Skytrax World Airline Awards.

๐Ÿ“ž

Contact Center: A Critical Skytrax Pillar

Front-Line Help - Reservation & Ticketing Staff Category

The Skytrax World Airline Awards evaluation heavily weighs the quality of Front-Line Help, specifically the performance of Reservation & Ticketing Staff. This category directly measures the passenger experience when interacting with airline contact centersโ€”making our partnership absolutely critical to SAUDIA's global ranking aspirations.

๐ŸŽฏ
Staff Helpfulness
Proactive & Caring Service
โšก
Response Efficiency
Quick & Accurate Resolution
๐Ÿ—ฃ๏ธ
Communication
Clear & Professional
๐Ÿ’Ž
Service Excellence
Beyond Expectations

๐ŸŒŸ TP's Skytrax Excellence Strategy for SAUDIA ๐ŸŒŸ

TRAINING
๐ŸŽ“
Skytrax-Aligned Training
  • Hospitality excellence curriculum
  • Empathy & emotional intelligence
  • Luxury service standards training
  • Cultural sensitivity programs
QUALITY
๐Ÿ“Š
Skytrax KPI Framework
  • CSAT targets aligned to 5-star
  • First-contact resolution >90%
  • Quality scores benchmarked
  • Mystery caller programs
EXPERIENCE
โœจ
Premium CX Delivery
  • VIP-level service for all guests
  • Proactive problem resolution
  • Personalized interactions
  • Memorable service moments
๐Ÿฅ‡ ๐Ÿฅˆ ๐Ÿฅ‰ 4๏ธโƒฃ 5
TARGET: TOP 5
World's Best Airlines by Skytrax

With TP as your contact center partner, every passenger interaction becomes an opportunity to earn the highest Skytrax ratings and secure SAUDIA's position among the world's elite airlines.

๐ŸŽฏ HYPER-PERSONALIZED JOURNEY โœจ

Proactive & Contextual Customer Experience

Our intelligent platform delivers real-time, personalized updates based on each passenger's unique journey contextโ€”location, destination, and travel durationโ€”transforming every interaction into a tailored advisory experience.

๐Ÿ“

Location-Based Insights

  • Current weather at origin city
  • Local traffic & rush hour alerts
  • Best time to leave for airport
  • Public transport schedules
  • Parking availability updates
๐ŸŒ

Destination Intelligence

  • Weather forecast at arrival
  • Visa & entry requirements
  • Local COVID/health protocols
  • Currency exchange rates
  • Cultural tips & advisories
โฑ๏ธ

Time-Aware Guidance

  • Flight duration & layover tips
  • Optimal check-in timing
  • Lounge access recommendations
  • Connection gate distances
  • Jet lag management advice

๐Ÿ’ก Smart Proactive Notifications in Action

๐ŸŒง๏ธ
WEATHER ALERT
"Rain expected in London at your arrival time. We recommend packing an umbrella and allowing extra time for ground transportation."
๐Ÿš—
TRAFFIC ADVISORY
"Heavy traffic on King Fahd Road. Suggest leaving 45 minutes earlier than planned. Alternative route via Northern Ring Road available."
๐Ÿƒ
AIRPORT STATUS
"Currently long queues at Terminal 5 security (approx. 35 min wait). Consider using the South entrance or Premium Fast Track for quicker access."
๐Ÿšถ
CONNECTION GUIDANCE
"Your connecting gate B47 is a 12-minute walk from your arrival gate. We've arranged priority deplaning to ensure a comfortable connection."
๐Ÿ”ง Powered by Advanced Integration
๐ŸŒค๏ธ
Weather APIs
Real-time forecasts
๐Ÿ—บ๏ธ
Traffic Data
Live road conditions
โœˆ๏ธ
Flight Systems
AODB integration
๐Ÿข
Airport APIs
Queue & gate data
๐Ÿค–
AI Engine
Predictive analytics

"Every passenger receives a concierge-level experienceโ€”personalized guidance that anticipates needs before they arise, making every journey with SAUDIA seamless and stress-free."

โœˆ๏ธ
Aviation Expertise
Deep understanding of airline operations, reservation systems (Amadeus, Sabre), ticketing, and passenger services with proven track record serving major carriers.
๐Ÿค–
AI-Powered Solutions
Advanced AI chatbots, speech analytics, sentiment analysis, and predictive routing to enhance efficiency and customer satisfaction across all touchpoints.
๐Ÿ‡ธ๐Ÿ‡ฆ
Saudi Localization
Strong commitment to Saudization with 70%+ Saudi workforce, local training academies, and full alignment with Vision 2030 objectives.
๐Ÿ”’
Cybersecurity First
NCA ECC compliant, ISO 27001 certified infrastructure with advanced threat protection, data encryption, and regular security audits.
๐Ÿ“Š
Real-Time Analytics
Comprehensive dashboards, KPI tracking, predictive analytics, and business intelligence tools for data-driven decision making.
๐ŸŒ
Global Reach
Multi-site redundancy with presence in key regions, ensuring 24/7 coverage across all time zones and languages SAUDIA serves.
โšก

Why TP? The Unmatched Advantage

One Partner. Complete Control. Zero Compromises.

๐Ÿ 

Local Providers

โœ— Limited aviation industry experience
โœ— Lack of global best practices
โœ— No proven transformation frameworks
โœ— Limited technology capabilities
The TP Advantage
๐Ÿ†

Teleperformance

Global Expertise + Local Excellence

โœ“ TP DNA Operations - Proven methodologies
โœ“ Manpower Excellence - Saudi talent + global training
โœ“ Cutting-Edge Solutions - AI & technology leadership
โœ“ World-Class Facility - Purpose-built centers in KSA
โœ“ Continuous Transformation - Innovation at core
๐ŸŒ

Global Providers

โœ— No local cultural understanding
โœ— Must subcontract to local operators
โœ— Fragmented accountability
โœ— Higher costs, slower decisions

๐ŸŽฏ TP Manages Everything Under One Roof

No subcontractors. No fragmented responsibilities. No cultural gaps.
Just one world-class partner delivering end-to-end excellence.

๐Ÿ“–
Our Vision

The Journey to Excellence

๐ŸŒช๏ธ

Chapter 1

The Challenge

In a world of rising customer expectations, fragmented channels, and intense competition, airlines face unprecedented pressure to deliver exceptional experiences at every touchpoint.

๐Ÿ”

Chapter 2

The Discovery

SAUDIA recognizes that the right partnerโ€”one who understands aviation's soulโ€”can transform customer service from a cost center into a strategic competitive advantage.

๐Ÿค

Chapter 3

The Partnership

Together, we bring world-class technology, aviation expertise, and a shared passion for Saudi hospitality to create something extraordinary for every guest.

๐Ÿ†

Chapter 4

The Success

Passengers become lifelong advocates, service excellence becomes the new standard, and SAUDIA soars even higher as the Kingdom's beloved flag carrier.

โœˆ

A Day in the Life: Sarah's Journey

๐Ÿค–

5:45 AM

Our AI proactively detects Sarah's connecting flight in Jeddah has been rescheduled. Before she even wakes up, AI identifies her as Alfursan Gold traveling for business to Tokyo.

โšก

5:46 AM

AI automatically finds the best alternative: an earlier connection with a complimentary upgrade based on her loyalty status. It pre-arranges lounge access and updates her itineraryโ€”all autonomously.

๐Ÿ“ฑ

5:48 AM

Sarah wakes to a personalized WhatsApp message: "Good morning Sarah! We've rebooked you on an earlier flight. New e-ticket and lounge pass attached. Reply YES to confirm or call us."

๐ŸŽ‰

5:49 AM

Sarah replies "YES"โ€”AI confirms instantly. She arrives in Tokyo early for her meeting, amazed that SAUDIA solved her problem before she knew it existed. Zero calls. Zero stress.

"AI anticipates problems and solves themโ€”so passengers experience magic, not disruption."
๐Ÿ‡ธ๐Ÿ‡ฆ

Aligned with Vision 2030

  • โœ“ Supporting Saudi economic diversification
  • โœ“ Creating quality jobs for Saudi nationals
  • โœ“ Advancing technology transfer & innovation
  • โœ“ Enhancing Saudi Arabia's tourism ecosystem
โœˆ๏ธ

Elevating SAUDIA's Promise

  • โ˜… Representing Saudi hospitality with pride
  • โ˜… Protecting and enhancing brand reputation
  • โ˜… Delivering consistent world-class service
  • โ˜… Building lasting passenger loyalty

โญ Rate This Section: Executive Summary

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๐Ÿข
Section 02

Company Profile & Experience

Our Heritage in Aviation Excellence

With over 23 years of dedicated experience in providing premium contact center services to the aviation industry, we have established ourselves as the partner of choice for airlines seeking to elevate their customer experience. Our journey in aviation customer service began with understanding that every passenger interaction represents an opportunity to build loyalty and reflect the carrier's brand values.

๐ŸŒ

Teleperformance at a Glance

Covering Air, Land and Sea

410k+
Employees
~1200
Clients
91
Countries
300+
Languages
~50%
WFH Employees
170
Markets
64
Countries certified by Great Place to Work*
covering 97%+ employees for 74 times
โœˆ

TP Presence in Travel Industry

35k+
Travel Experts
100+
Clients
23+
Years of Expertise
300+
Processes
35+
Countries
34+
Languages
400 Mn+
Annual Transactions

Our Trusted Clients

We are proud to partner with leading brands across the globe

Our Trusted Clients

โœˆ๏ธ Newest Aviation Partner

Riyadh Air

Certifications & Accreditations

๐Ÿ†
ISO 9001:2015
Quality Management
๐Ÿ”
ISO 27001
Information Security
โœ…
NCA ECC
Cybersecurity Compliance
๐ŸŒฑ
ISO 14001
Environmental Management

Awards & Recognition

Globally recognized for excellence in customer experience and service delivery

Awards and Recognition

Aviation Industry Experience

Client Type Services Provided Duration Scale
Flag Carriers Full-service reservations, ticketing, loyalty programs, disruption management 10+ Years 15M+ calls/year
Low-Cost Carriers Booking support, ancillary sales, web check-in assistance 8+ Years 20M+ calls/year
Cargo Airlines Shipment tracking, booking, claims handling 6+ Years 2M+ calls/year
Alliance Partners Multi-carrier support, codeshare bookings 5+ Years 5M+ calls/year
Loyalty Programs Tier services, award redemptions, partner benefits 7+ Years 8M+ calls/year

TP.ai: Leveraging Strong Capabilities for New Opportunities

We are a global digital business services company helping organizations modernize, optimize and transform their operations.

Our approach seamlessly blends human empathy (EI), cutting-edge AI, process and transformation excellence, and deep domain expertise to deliver unparalleled personalized services.

We relentlessly drive outcomes through innovative service models for our clients enhancing their competitive advantage.

'Centaur' Strategy

ORCHESTRATION
IMPLEMENTATION
๐Ÿ‘ค
Expert
(Human)
๐Ÿค
Co-Pilot
(Assist & augment)
๐Ÿค–
Auto Pilot
(Agentic AI)
TPinfinity

TP's comprehensive transformation expertise

Consulting
CX Strategy Transformation
Business Process Re-engineering
Technology
Contact Center
Intelligent Automation
Design & Creative
Consumer Intelligence
Experience Design
Analytics
Advanced Analytics & AI
Customer Feedback Mgmt
TP-aaS
IT-aaS
CC-aaS
TP.ai
solutions

Developing AI solutions with deep expertise and partners

TP power steering
TP interact
TP protect
TP recommender
StoryfAI
Partner Ecosystem:
Microsoft โ€ข ServiceNow โ€ข Genesys โ€ข NICE CXone โ€ข AWS โ€ข Kore.ai โ€ข Cognigy โ€ข Sprinklr โ€ข CallMiner โ€ข Sanas
โ‚ฌ100m new investments in AI partnerships in 2025
TP.ai
dataservices

TP's end-to-end offering in data services for AI operations

LLMs & Foundational Models
Visual AI (Computer Vision)
Language AI (NLP)
Content Intelligence
Data Annotation & Labeling
Data Collection
Data Curation
๐Ÿ“ Text ๐Ÿ–ผ๏ธ Image ๐Ÿ”Š Audio ๐ŸŽฅ Video ๐Ÿ“Š Multimodal ๐ŸŒ Geospatial ๐Ÿ“ก LiDAR

Industry Recognition & Leadership

Everest Group
PEAK Matrixยฎ Assessment 2024
Customer Experience Management (CXM) Services

Americas

TP
LEADER
โœ“ High market impact
โœ“ Strong vision & capability
โœ“ Proven service delivery

EMEA

TP
LEADER
โœ“ High market impact
โœ“ Strong vision & capability
โœ“ Proven service delivery

OUR INDUSTRY AWARDS

๐Ÿ†
๐Ÿ’ก
๐ŸŒŸ
๐ŸŽฏ
๐Ÿค–
๐ŸŒ

BIG Innovation Awards โ€ข ET TechNext โ€ข International Business Awards โ€ข Gen.ai Conclave & Awards โ€ข Global Customer Engagement Awards

TP's Transformative Growth Journey

TP's ability to transform at pivotal moments has set the pace for the market

pre-2000s
<โ‚ฌ1B
Offshoring boom
2000s
โ‚ฌ1-3B
Shift to digital channels
2010s
โ‚ฌ3-6B
Chatbots & analytics
2020-2024
โ‚ฌ7-10B
GenAI & voice bots
2025
โ‚ฌ10B+
Agentic AI
AI-Enabled Company - Focus of Today

Becomes Digital Integrated Business Services partner powered by horizontal AI-solutions and expanded Specialized Services, evolving into omnichannel customer experience provider with deep expertise in specialized services.

โœˆ๏ธ Airline Success Stories - Proven Results

Our track record with leading airlines worldwide demonstrates our ability to deliver measurable improvements in customer experience, operational efficiency, and cost optimization.

โœˆ
๐Ÿ‡ธ๐Ÿ‡ฌ
Singapore Airlines
Premium Carrier Partnership
+12%
CSAT Increase
+11%
FCR Improvement
-67%
CEO Complaints

Transformed customer service operations with advanced quality monitoring and agent empowerment programs.

โœˆ
๐Ÿ‡บ๐Ÿ‡ธ
Major US Carrier
IVR & ASA Transformation
-87%
ASA Reduction
3024โ†’403s
Wait Time
โ‚ฌ1M
IVR Savings

Implemented advanced IVR optimization and workforce management improvements for dramatic wait time reductions.

โœˆ
๐Ÿ‡ญ๐Ÿ‡ฐ
Hong Kong Airline
Digital Channel Transformation
95%
Call Deflection
-30%
AHT Reduction
-50%
ADM Reduction

Successfully shifted 95% of calls to non-voice digital channels while improving customer satisfaction.

โœˆ
๐ŸŒ
International Airlines
AI & Automation Implementation
-15%
FTE Reduction
-30s
AHT Reduction
$384K
Annual Savings

Deployed AI-powered agent assist and automation tools resulting in significant cost savings and efficiency gains.

๐Ÿ“Š Site Operational Excellence Metrics

๐Ÿ‡ธ๐Ÿ‡ฆ
TP KSA Operations
Primary Service Location
65%
E-Sat Score
24mo
Avg Agent Tenure
9/10
K-Sat Score
3 yrs
Mgmt Tenure
18%
WFH Capacity
๐Ÿ‡ช๐Ÿ‡ฌ
TP Egypt Operations
Arabic Language Hub
54%
E-Sat Score
18mo
Avg Agent Tenure
9/10
K-Sat Score
2 yrs
Mgmt Tenure
20%
WFH Capacity

โญ Rate This Section: Company Profile

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๐ŸŽฏ
Section 03

Understanding of Requirements

We have thoroughly analyzed SAUDIA's requirements as outlined in the RFP and developed a comprehensive understanding of the scope, challenges, and opportunities this engagement presents. Our approach addresses each requirement with tailored solutions that leverage our aviation expertise and technological capabilities.

Core Service Requirements

๐Ÿ“ž
Inbound Services
Voice Support
  • Reservation & booking management
  • Ticket changes & cancellations
  • Flight information & status updates
  • Baggage inquiries & claims
  • Alfursan loyalty program support
  • Special services (wheelchair, meals, pets)
  • Complaint handling & escalation
  • IROP (Irregular Operations) support
๐Ÿ’ฌ
Digital Channels
Omnichannel Support
  • Email support & management
  • Live chat & web messaging
  • Social media engagement (Twitter, Facebook, Instagram)
  • WhatsApp Business integration
  • Mobile app support
  • SMS notifications & responses
  • Video support for premium passengers
  • Self-service IVR optimization
๐Ÿ“ค
Outbound Services
Proactive Engagement
  • Flight schedule change notifications
  • Booking confirmation calls
  • Payment reminder services
  • Customer satisfaction surveys
  • Loyalty program promotions
  • Ancillary upselling campaigns
  • Re-booking assistance
  • Win-back campaigns
๐Ÿ‘‘
Premium Services
VIP & Elite Support
  • Dedicated Alfursan Gold/Platinum lines
  • First & Business class concierge
  • Priority handling queues
  • Personal travel assistance
  • 24/7 dedicated account managers
  • Corporate client support
  • Multi-language premium support
  • Personalized service recovery

Language Requirements

๐Ÿ‡ธ๐Ÿ‡ฆ
Arabic
๐Ÿ‡ฌ๐Ÿ‡ง
English
๐Ÿ‡ซ๐Ÿ‡ท
French
๐Ÿ‡ฉ๐Ÿ‡ช
German
๐Ÿ‡ฎ๐Ÿ‡ณ
Urdu/Hindi
๐Ÿ‡ต๐Ÿ‡ญ
Tagalog

Additional languages available: Indonesian, Malay, Turkish, Spanish, Mandarin Chinese, Japanese, Korean

๐ŸŒ Global Language Delivery Strategy

Our strategic approach ensures 95% of all interactions are handled by our local Saudi operations, while leveraging TP's global footprint to deliver native-speaker support for specialized languages representing the remaining 5% of volumeโ€”all seamlessly orchestrated through our centralized Command Center in Jeddah.

๐Ÿ‡ธ๐Ÿ‡ฆ
95%

Local Operations

Jeddah & Riyadh Contact Centers

๐Ÿ‡ธ๐Ÿ‡ฆ Arabic
Native Saudi speakers
๐Ÿ‡ฌ๐Ÿ‡ง English
Fluent bilingual agents

โœ“ Full Saudi regulatory compliance    โœ“ Cultural alignment    โœ“ Vision 2030 contribution

๏ฟฝ๐Ÿ‡ฌ
5%

Nearshore Excellence

TP Egypt

๐Ÿ‡ช๐Ÿ‡ฌ Arabic โ€ข ๐Ÿ‡ฌ๐Ÿ‡ง English โ€ข ๐Ÿ‡ต๐Ÿ‡ฐ Urdu โ€ข ๐Ÿ‡ซ๐Ÿ‡ท French
๐Ÿ‡ช๐Ÿ‡ธ Spanish โ€ข ๐Ÿ‡ฉ๐Ÿ‡ช German โ€ข ๐Ÿ‡น๐Ÿ‡ท Turkish โ€ข ๐Ÿ‡ฎ๐Ÿ‡น Italian
TP Egypt Hub - Cairo
Multilingual hub with 8 languages & cultural alignment
Overflow & Extended Hours Support

โœ“ Same timezone as KSA    โœ“ 8 languages supported    โœ“ Cost-effective scalability

๐Ÿ—๏ธ Integrated Operations Ecosystem

โœˆ๏ธ SAUDIA Contact Center Ecosystem - Unified Under TP Command

๐ŸŽฏ
COMMAND CENTER
Jeddah, Saudi Arabia
Real-Time Monitoring Global Orchestration
โฌ‡๏ธ
๐Ÿ‡ธ๐Ÿ‡ฆ LOCAL OPERATIONS - 95% OF VOLUME
๐Ÿข
Saudia (KAEC)
Primary Operations Center
Arabic English
500+ Seats
๐Ÿ›๏ธ
Riyadh Center
Secondary & DR Site
Arabic English
300+ Seats
๐Ÿ 
Saudi@Home
Remote Saudi Workforce
Arabic English
200+ Agents
SECURE VPN CONNECTIVITY
๏ฟฝ๐Ÿ‡ฌ TP EGYPT - 5% SPECIALIZED LANGUAGES
๐Ÿ‡ช๐Ÿ‡ฌ
TP Egypt Hub
Cairo, Egypt
๐Ÿ‡ต๐Ÿ‡ฐ Urdu ๐Ÿ‡ซ๐Ÿ‡ท French ๐Ÿ‡ช๐Ÿ‡ธ Spanish ๐Ÿ‡ฉ๐Ÿ‡ช German ๐Ÿ‡น๐Ÿ‡ท Turkish ๐Ÿ‡ฎ๐Ÿ‡น Italian
Same timezone โ€ข Cultural alignment โ€ข Multilingual talent pool
Local Operations (95%)
TP Egypt (5%)
Command Center

๐ŸŽ›๏ธ Command Center - Global Orchestration Hub

The Jeddah Command Center acts as the single brain orchestrating all operationsโ€”local and offshore. Every interaction, regardless of language or location, is monitored, managed, and optimized in real-time to ensure consistent SAUDIA service excellence.

๐Ÿ“ก

Unified Monitoring

  • Single dashboard for all sites
  • Real-time KPI visibility
  • Cross-site queue management
  • Instant alert escalation
๐Ÿ”„

Intelligent Routing

  • Language-based auto-routing
  • Skills-based distribution
  • Overflow to offshore seamless
  • Zero customer friction
๐Ÿ›ก๏ธ

Governance & Compliance

  • Centralized quality standards
  • Unified training delivery
  • Consistent brand voice
  • NCA/SAMA compliance all sites

โœจ Why This Model Works for SAUDIA

๐Ÿ’ฐ
Cost Optimized
Native speakers at competitive rates
๐ŸŽฏ
Quality Assured
Same TP standards globally
โšก
Zero Disruption
Seamless customer experience
๐Ÿ”
Single Accountability
One partner, full responsibility

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๐Ÿ’ป
Section 04

Technology Infrastructure & Systems

Our technology infrastructure is designed to deliver seamless, secure, and scalable contact center operations. We propose implementing the following integrated technology ecosystem that will enhance SAUDIA's customer service capabilities while ensuring compliance with all security and regulatory requirements.

Powered by Industry-Leading Technology Partners

Genesys Cloud CX
CCaaS Platform
Amazon Web Services
Cloud Infrastructure

Core Technology Stack

โ˜๏ธ
Contact Center Platform
Omnichannel Cloud CCaaS
  • Genesys Cloud CX / Amazon Connect platform
  • Unified agent desktop with 360ยฐ customer view
  • Intelligent skill-based routing
  • Real-time queue management
  • Virtual hold & callback options
  • Screen recording & quality monitoring
  • PCI-DSS compliant payment processing
  • 99.99% platform availability SLA

๐Ÿ“‹ License Coverage: TP will cover the renewal and upgrade of SAUDIA's current Genesys license as part of our technical and financial proposal. This ensures a unified, consolidated view across all local and global contact center operationsโ€”eliminating fragmented systems and enabling seamless omnichannel customer experiences.

๐Ÿค–
Artificial Intelligence
AI & Automation Suite
  • Conversational AI chatbots (Arabic & English)
  • Natural Language Processing (NLP) for intent detection
  • Voice biometrics for authentication
  • Predictive analytics for call volume forecasting
  • Real-time sentiment analysis
  • Automated quality scoring
  • Agent assist with next-best-action
  • Robotic Process Automation (RPA)
โœˆ๏ธ
Aviation Systems
Airline Integrations
  • Amadeus Altรฉa PSS full integration
  • Real-time DCS (Departure Control System)
  • Baggage tracking systems integration
  • IROP management platforms
  • Alfursan loyalty system connectivity
  • Revenue accounting interfaces
  • NDC (New Distribution Capability) ready
  • Alliance partner system access
๐Ÿ“Š
Analytics & Reporting
Business Intelligence
  • Real-time operational dashboards
  • Microsoft Power BI / Tableau integration
  • Custom KPI tracking & alerts
  • Speech analytics with trend identification
  • Customer journey mapping
  • Agent performance scorecards
  • Predictive modeling & forecasting
  • Executive reporting suite
๐Ÿ‘ฅ
Workforce Management
WFM & Optimization
  • NICE IEX / Verint WFM platform
  • AI-powered demand forecasting
  • Automated scheduling & shift bidding
  • Real-time adherence monitoring
  • Multi-skill optimization
  • Intraday management tools
  • Performance management integration
  • Mobile app for agents
๐Ÿ”’
Security Infrastructure
Cybersecurity Stack
  • Zero Trust architecture implementation
  • End-to-end encryption (TLS 1.3)
  • Multi-factor authentication (MFA)
  • SIEM with 24/7 SOC monitoring
  • DLP (Data Loss Prevention)
  • Advanced threat protection
  • Regular penetration testing
  • NCA ECC full compliance

Additional Proposed Systems

Recommended
๐ŸŽ™๏ธ Advanced Speech Analytics

Real-time conversation intelligence platform that analyzes 100% of calls for compliance, quality, and insight extraction. Identifies customer emotion, agent performance, and emerging trends automatically.

  • Automatic call categorization
  • Competitor mention tracking
  • Compliance violation alerts
  • Trending topic identification
Innovation
๐ŸŽฏ Predictive Customer Engagement

Machine learning platform that predicts customer needs based on booking patterns, travel history, and behavior signals. Enables proactive outreach before issues arise.

  • Churn prediction modeling
  • Next-best-offer recommendations
  • Propensity scoring for upsells
  • Journey orchestration
Premium
๐Ÿ“ฑ Visual IVR & Rich Messaging

Next-generation visual self-service allowing passengers to complete complex transactions visually on their smartphones while connected to IVR or agents.

  • Visual menu navigation
  • Document upload capability
  • Payment form completion
  • Seat map visual selection
Enhancement
๐ŸŒ Social Command Center

Dedicated social media monitoring and response center with sentiment tracking, influencer identification, and crisis management capabilities.

  • Real-time social listening
  • Automated sentiment alerts
  • Response time optimization
  • Viral content detection

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Section 05

Service Level Agreements & KPIs

We commit to industry-leading performance standards that reflect SAUDIA's premium positioning. Our KPI framework is designed to ensure excellence across all customer touchpoints while providing transparency and accountability.

Voice Channel KPIs

KPI Metric Target Measurement Priority
Service Level (SL) 80% of calls answered within 20 seconds Real-time / Daily Critical
Average Speed of Answer (ASA) โ‰ค 25 seconds Real-time / Daily Critical
Abandonment Rate โ‰ค 3% Real-time / Daily Critical
First Call Resolution (FCR) โ‰ฅ 85% Weekly High
Average Handle Time (AHT) โ‰ค 240 seconds (4 minutes) Daily Medium
After Call Work (ACW) โ‰ค 45 seconds Daily Standard
Quality Assurance Score โ‰ฅ 90% Weekly / Monthly High
Customer Satisfaction (CSAT) โ‰ฅ 4.5 / 5.0 Per Interaction / Monthly Critical
Net Promoter Score (NPS) โ‰ฅ 50 Monthly / Quarterly High
Transfer Rate โ‰ค 8% Daily Medium

Digital Channel KPIs

Channel Response Time Resolution Time CSAT Target
Live Chat โ‰ค 30 seconds initial response โ‰ค 5 minutes average handling โ‰ฅ 4.5 / 5.0
Email โ‰ค 2 hours first response โ‰ค 24 hours resolution โ‰ฅ 4.3 / 5.0
Social Media โ‰ค 15 minutes (public) โ‰ค 1 hour DM resolution โ‰ฅ 4.4 / 5.0
WhatsApp โ‰ค 1 minute initial response โ‰ค 10 minutes resolution โ‰ฅ 4.6 / 5.0
Mobile App Chat โ‰ค 30 seconds initial response โ‰ค 5 minutes resolution โ‰ฅ 4.5 / 5.0

Operational KPIs

KPI Metric Target Frequency Priority
System Uptime โ‰ฅ 99.9% Continuous Critical
Agent Occupancy 75% - 85% Real-time / Daily Medium
Schedule Adherence โ‰ฅ 95% Real-time / Daily High
Agent Attrition Rate โ‰ค 15% annually Monthly High
Training Completion 100% within 30 days Monthly Standard
Saudization Rate โ‰ฅ 70% Quarterly Critical
Compliance Adherence 100% Continuous Critical
Sales Conversion Rate โ‰ฅ 25% on ancillaries Weekly Medium

โญ Rate This Section: Performance KPIs & SLAs

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Section 06

Transformation Strategy & Roadmap

TP's transformation approach goes beyond simple outsourcingโ€”it's a strategic evolution of SAUDIA's customer experience capabilities. Our proven methodology transforms contact centers from cost centers into revenue generators and brand differentiators, leveraging cutting-edge technology, process excellence, and continuous innovation.

๐Ÿ”„ The Transformation Journey: From Today to Tomorrow

๐Ÿ“ CURRENT STATE

Traditional Contact Center Model

โœ—
Siloed Channels
Voice, email, chat operated separately
โœ—
Reactive Service
Waiting for customers to call with issues
โœ—
Manual Processes
High AHT, repetitive tasks for agents
โœ—
Limited Analytics
Historical reporting, delayed insights
โœ—
Cost Center Mindset
Focus on minimizing expenses only
โœ—
Static Operations
Limited scalability & flexibility
โ†’
TP TRANSFORMATION
๐ŸŽฏ FUTURE STATE

TP-Powered Experience Center

โœ“
True Omnichannel
Unified experience across all touchpoints
โœ“
Proactive Engagement
AI-powered outreach before issues arise
โœ“
Intelligent Automation
AI handles routine, humans handle complex
โœ“
Predictive Analytics
Real-time insights, predictive actions
โœ“
Revenue Generator
Upsell, cross-sell, loyalty building
โœ“
Elastic Operations
Scale up/down instantly with demand

๐ŸŽฏ TP Transformation Commitment Targets

Based on our proven track record with airline clients worldwide, TP commits to delivering the following measurable improvements for SAUDIA:

๐Ÿ“‹ Note: Due to the lack of historical data, this is our current commitment. TP is confident we can do better and will provide a final plan with higher percentages during the assessment phase.

5-8%
AHT Reduction
Through AI-assisted workflows
Up to 30%
Self-Service Containment
Via intelligent IVR & bots
10-15%
FCR Improvement
With knowledge management
Up to 40%
SME Dependency Reduction
Via AI knowledge base
๐Ÿ“ˆ Up to 55% with 5-year contract
10-12%
Productivity Improvement
Agent efficiency gains
10-15%
CSAT/NPS Improvement
Customer experience uplift
Up to 20%
Learning Curve Reduction
Faster agent proficiency

๐Ÿ“‰ Volume Reduction Projection

Through strategic implementation of AI-powered solutions and self-service capabilities, we project significant volume reduction across voice and digital channels over the transformation period.

๐Ÿ‡ธ๐Ÿ‡ฆ
Domestic Operations
Monthly Volume Projection
Voice Channel
Current: 525,000
Target (M35): 351,469
-33% Reduction
Chat Channel
Current: 110,000
Target (M35): 116,817
Optimized Channel Shift
๐ŸŒ
International Operations
Monthly Volume Projection
Voice Channel
Current: 80,000
Target (M35): 65,026
-19% Reduction

๐Ÿค– AI-Powered Volume Deflection by Year

Channel Year 1 Year 2 Year 3 3-Year Total
๐Ÿ‡ธ๐Ÿ‡ฆ DOMESTIC OPERATIONS
Voice Baseline 6,300,000 6,300,000 6,300,000 18,900,000
Voice Bot Deflection 4% 21% 28% 3,325,466
Chatbot Deflection 2% 12% 18% 419,854
Calls Handled by Agents 5,505,140 4,115,566 3,654,522 13,275,228
๐ŸŒ INTERNATIONAL OPERATIONS
Voice Baseline 960,000 960,000 960,000 2,880,000
Voice Bot Deflection โ€” 4% 14% 174,253
Calls Handled by Agents 792,000 642,208 579,815 2,014,023
3.5M+
Voice Bot Deflections
Over 3 Years
420K+
Chatbot Deflections
Domestic Operations
44%
Total Cost Savings
From AI Automation

๐Ÿ‘ฅ FTE Phasing & Workforce Optimization

Our workforce optimization strategy ensures right-sizing of operations while maintaining service excellence. The phasing plan aligns with volume reduction projections through AI implementation.

๐Ÿ‡ธ๐Ÿ‡ฆ Domestic FTE Phasing Plan (36-Month View)

Role Ratio M1-M6 M7-M12 M13-M18 M19-M24 M25-M30 M31-M36 Total Change
Voice Agents Base 540 509 423 423 335 324 -40%
Chat Agents Base 96 92 78 78 64 58 -40%
Total Agents - 636 601 501 501 399 382 -40%
Supervisors 1:25 25 24 20 20 16 15 -40%
ACCM 1:75 8 8 7 7 5 5 -38%
Ops Manager 1:100 6 6 5 5 4 4 -33%
Quality Analysts 1:40 16 15 13 13 10 10 -38%
Trainers 1:100 6 6 5 5 4 4 -33%
RTM 1:100 6 6 5 5 4 4 -33%
WFM Fixed 2 2 2 2 2 2 0%
License Count - 359 339 283 283 225 215 -40%

๐ŸŒ International FTE Phasing Plan (36-Month View)

Role Ratio M1-M6 M7-M12 M13-M18 M19-M24 M25-M30 M31-M36 Total Change
Voice Agents Base 77 72 58 58 51 46 -40%
Supervisors 1:25 3 3 2 2 2 2 -33%
ACCM 1:75 1 1 1 1 1 1 0%
Ops Manager 1:100 1 1 1 1 1 0 -100%
Quality Analysts 1:40 2 2 1 1 1 1 -50%
Trainers 1:100 1 1 1 1 1 0 -100%
RTM 1:100 1 1 1 1 1 0 -100%
License Count - 43 41 33 33 29 26 -40%

๐Ÿš€ Solution Go-Live Timeline

Our phased implementation approach ensures seamless deployment of AI and automation solutions, minimizing disruption while maximizing transformation impact.

PHASE 1: M1-M4

Foundation & Quick Wins

  • AI Knowledge Base (KnowMax)
  • Interaction Analytics (Already Enabled)
  • Lean Six Sigma Process Optimization
PHASE 2: M5-M8

AI Enhancement

  • Conversational IVR
  • AI Agent Co-pilot (Domestic + International)
  • Contact Deflection (Domestic + International)
PHASE 3: M9-M13

Full Automation

  • Chatbot Implementation
  • AI Call Summarization (Supervisors)
  • Gamification (Domestic + International)

Complete Solution Portfolio

๐ŸŽฏ TRY ME
๐ŸŽ™๏ธ
Conversational IVR
โ†ฉ๏ธ
Contact Deflection
๐Ÿค–
AI Chatbot
๐Ÿ“š
AI Knowledge Base
๐Ÿค
AI Agent Co-pilot
๐Ÿ“
Call Summarization
๐ŸŽฎ
Gamification
๐Ÿ“Š
Interaction Analytics
๐Ÿ“ˆ
Lean Six Sigma
โœจ
Full AI Suite
โ–ถ LIVE DEMO

๐Ÿค– AI-Powered Wrapup Code Detection & Call Summarization

Watch how our AI automatically detects wrapup codes, generates intelligent call summaries, and enhances agent productivity in real-time. This solution reduces after-call work by up to 70% while ensuring consistent documentation quality.

โšก
70% Faster
After-Call Work
๐ŸŽฏ
95% Accuracy
Wrapup Detection
๐Ÿ“
Auto Summary
Real-time Generation

๐Ÿ—บ๏ธ 3-Year Transformation Roadmap

Y1
Year 1
Foundation
Establish operational excellence with core infrastructure, team deployment, and baseline automation.
๐ŸŽฏ Key Milestones:
  • Full operational transition complete
  • Omnichannel platform deployed
  • AI Chatbot v1.0 launched
  • Command Center operational 24/7
  • 70%+ Saudization achieved
  • IVR optimization (30% containment)
Y2
Year 2
Optimization
Advanced automation, predictive capabilities, and process optimization for peak efficiency.
๐ŸŽฏ Key Milestones:
  • AI Voice Bot deployment
  • Predictive IROP management
  • Proactive outbound campaigns
  • Real-time sentiment analysis
  • Advanced workforce analytics
  • Self-service portal v2.0
Y3
Year 3
Innovation
Industry-leading CX with full AI augmentation and next-generation experience design.
๐ŸŽฏ Key Milestones:
  • Generative AI agent assist
  • Hyper-personalization engine
  • Video customer support
  • AR/VR premium experiences
  • Autonomous issue resolution
  • Industry benchmark leadership

โš™๏ธ Transformation Workflow & Governance

Continuous Improvement Cycle

๐Ÿ“Š
ANALYZE
Data & Insights
โ†’
๐Ÿ’ก
IDEATE
Solutions Design
โ†’
๐Ÿ”ง
IMPLEMENT
Execute Changes
โ†’
๐Ÿ“ˆ
MEASURE
Track Results
โ†’
๐Ÿ”„
ITERATE
Refine & Scale
๐Ÿ‘”
Strategic Review
Quarterly
C-Level steering committee reviews transformation progress, strategic alignment, and major initiatives.
๐Ÿ“‹
Operations Review
Monthly
KPI deep-dive, improvement initiatives tracking, resource optimization, and risk mitigation.
๐Ÿš€
Innovation Sprint
Bi-Weekly
Agile sprints for continuous improvements, pilot programs, and rapid experimentation.

๐Ÿ›๏ธ Five Pillars of TP Transformation

โš™๏ธ
โš™๏ธ
Operations
Process excellence, quality frameworks, continuous improvement
๐Ÿ‘ฅ
๐Ÿ‘ฅ
Manpower
Saudi talent, training academies, career development
๐Ÿ’ป
๐Ÿ’ป
Solutions
AI, automation, analytics, omnichannel technology
๐Ÿข
๐Ÿข
Facility
World-class sites, BCP/DR, secure infrastructure
๐Ÿš€
๐Ÿš€
Transformation
Innovation labs, digital roadmap, future-proofing

๐ŸŽฏ Our Transformation Promise

TP doesn't just operate contact centersโ€”we transform them. With our proven methodology, SAUDIA's customer service will evolve from a traditional support function into a strategic differentiator that drives loyalty, revenue, and brand excellence.

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Section 07

Project Implementation Plan

Our implementation methodology follows a phased approach designed to ensure seamless transition while minimizing operational disruption. We present two distinct implementation tracks to address both Domestic (KSA) and International (Egypt) operations.

๐Ÿ‡ธ๐Ÿ‡ฆ
DOMESTIC IMPLEMENTATION
KSA Operations
13
Weeks to Go-Live
8
Departments
636
Initial FTEs
๐ŸŒ
INTERNATIONAL IMPLEMENTATION
Egypt Operations
35
Weeks to Go-Live
6
Languages
77
Initial FTEs

๐Ÿ‡ธ๐Ÿ‡ฆ KSA Domestic Implementation Plan (13 Weeks)

Department
W1
W2
W3
W4
W5
W6
W7
W8
W9
W10
W11
W12
W13
W14
W15
๐Ÿ“‹ Project Scoping
W1
๐Ÿ‘ฅ HR - Rebadging
W1-12: Employee transfer & contracts
๐Ÿ‘ค HR - New Hires (P1)
W1-7: Sourcing & interviews
๐ŸŽฏ Support Functions
W1-5: TL/Sup/QA/WFM
๐Ÿ“š Training & Development
Prep
W8-12: Batch Training
๐Ÿ’ป IT Department
W1-12: Infrastructure, IPsec, domain join, workstations
๐Ÿข Facility Readiness
W1-8: Site layout, branding, command center
โœ… Quality Assurance
W1-10: QA framework, FAQs, calibration
Sign-off
โš™๏ธ Operations Setup
W7-11: SOPs & structure
๐Ÿš€ GO-LIVE
Audit
๐ŸŽ‰ LIVE
Stabilize

๐Ÿ“‹ KSA Implementation Detailed Activities

# Activity Responsibility Start End
1. Project Scoping
1.1BC & Contract FinalizationAllW1W1
1.2Setting Up Project TeamAllW1W1
1.3Identifying SOW & Project CharterPMW1W1
1.4Kick-off Internal & ExternalPMW1W1
2. Human Resources - Rebadging
2.1Rebadging employees list from ClientClientW1W1
2.2Review employee listHRW2W3
2.3HR & Legal setupHRW4W5
2.4Communication with employeesHRW6W7
2.5Send offers & track acceptanceHRW8W9
2.6Signing contracts & transfer to TPHRW10W12
3. Training & Development
3.1Training Room ReadinessTRW1W3
3.2Preparing Training MaterialTR/ClientW2W5
3.3Training Agenda (Duration & Methodology)TR/ClientW5W6
3.4Batch 1 & 2 TrainingClientW8W12
3.5CertificationTR/ClientW12W12
4. IT Department
4.1Project kickoff & delivery plan (scope, RACI)IT/ClientW1W1
4.2Confirm requirements & Bill of MaterialsIT/ClientW1W1
4.3HLD workshops & sign-off (connectivity, IPsec)IT/ClientW1W2
4.4Security requirements & approvalsIT/ClientW2W4
4.5Procurement: PCs, headsets, network infraITW2W5
4.6DIA ordering & carrier coordinationITW2W5
4.7DIA circuit installation & IPsec tunnelsIT/ClientW6W7
4.8Workstation & headset deploymentIT/ClientW7W8
4.9End-to-end testing & go-live readinessIT/ClientW8W9
5. Facility Department
5.1Preparing Site LayoutAdminW1W1
5.2Site DeploymentAdminW2W6
5.3Command Center ReadinessAdminW3W6
5.4Branding Design & DeploymentAdminW3W8
6. Quality Assurance
6.1Enhanced Evaluation Form ProposalQAW1W10
6.2Building QA & Training GovernanceQAW1W10
6.3Preparing FAQs, knowledge base, templatesQAW1W10
6.4Calibration, coaching & dispute processesQAW1W10
6.5Review and approval on QA FrameworkQAW11W12
7. Go-Live
7.1Pre-Live Audit CheckAllW12W12
7.2AnnouncementAllW12W12
7.3GO-LIVE ๐ŸŽ‰AllW13W13
7.4Monitoring & StabilizationAllW13W15

๐ŸŒ International Implementation Plan - Egypt (35 Weeks)

PHASE 1
Initiation & Planning
Weeks 1-2
  • Award & scope definition
  • Technology requirements
  • Hiring & training requirements
  • Production floor requirements
PHASE 2
Setup & Leadership
Weeks 2-19
  • IT setup (end-to-end)
  • Production floor readiness
  • Wave 0 leadership hiring
  • Train the trainer program
PHASE 3
Agent Launch
Weeks 16-35
  • Agent recruitment
  • Product knowledge training
  • Nesting & soft launch
  • Production go-live

๐ŸŒ Multilingual Ramp-Up Plan

๐Ÿ‡ซ๐Ÿ‡ท
French
12
Required HC
๐Ÿ‡ช๐Ÿ‡ธ
Spanish
12
Required HC
๐Ÿ‡ฎ๐Ÿ‡น
Italian
12
Required HC
๐Ÿ‡ฉ๐Ÿ‡ช
German
12
Required HC
๐Ÿ‡น๐Ÿ‡ท
Turkish
12
Required HC
๐Ÿ‡ต๐Ÿ‡ฐ
Urdu
23
Required HC
Training Waves Schedule
Wave Languages & HC TTT Phase Nesting Go-Live
Wave 0 - TTT Train the Trainer (Leadership) W10-W17 W18-W19 W20
Wave 1 8 FR + 8 SP + 5 IT W20-W32 W33-W34 W35
Wave 2 8 UR + 5 GR + 2 TK W20-W32 W33-W34 W35
Wave 3 8 FR + 8 SP + 5 IT Post Go-Live backfill
Wave 4 8 UR + 5 GR + 2 TK Post Go-Live backfill
Wave 5 8 UR + 2 IT + 2 GR + 2 TK Post Go-Live backfill
๐Ÿ“‹ Planning Assumptions
  • Max class size: 20 agents
  • 15-20% training attrition expected (80-85% graduation rate)
  • 2% weekly operations attrition considered in ramp-up
  • Monthly hiring capacity varies by language (2-8 per month)

๐Ÿ“… International Implementation Timeline

INITIATION
W1-W2
Award & Planning
โ†’
INFRASTRUCTURE
W2-W17
IT & Facility Setup
โ†’
LEADERSHIP
W4-W19
Wave 0 TTT
โ†’
RECRUITMENT
W16-W19
Agent Hiring
โ†’
TRAINING
W20-W32
Product Knowledge
โ†’
NESTING
W33-W34
Soft Launch
โ†’
๐ŸŽ‰ GO-LIVE
WEEK 35
Production
Planning & Initiation
Infrastructure
Configuration
Training (Parallel)
UAT
Go-Live
Milestone

Critical Success Factors

โšก

Parallel Execution

8 concurrent workstreams enable aggressive 13-week KSA timeline through coordinated parallel activities.

๐Ÿ‘ฅ

Agent Rebadging

Transfer of 200+ existing SAUDIA agents ensures business continuity with minimal knowledge transfer risk.

๐ŸŽฏ

Phased Go-Live

KSA domestic first (Week 13), international multilingual 22 weeks later, enabling focused stabilization.

๐Ÿš€
๐Ÿš€
GO-LIVE & STABILIZATION
Production Launch Approach
๐Ÿ‡ธ๐Ÿ‡ฆ

KSA Domestic

Week 13 Go-Live with 2-week stabilization period through Week 15

๐ŸŒ

International Egypt

Week 35 Go-Live for 6-language multilingual support center

๐Ÿ›ก๏ธ

Hypercare Support

Dedicated war room team for immediate issue resolution 24/7

Key Milestones & Deliverables

KSA Domestic Milestones (13-Week Timeline)

Milestone Week Deliverable Sign-off Required
M1: Project Kick-off Week 1 Project Charter, RACI Matrix, Scope Sign-off Yes
M2: Rebadging Complete Week 4 Data Collection, Offers Acceptance Yes
M3: Facility Ready Week 8 Site Setup, Equipment Installation Yes
M4: Systems Integrated Week 10 IT Integration, UAT Complete Yes
M5: Training Complete Week 12 TTT & Agent Training Certified Yes
M6: Go-Live Readiness Week 12 QA Calibration, Pre-Launch Checklist Yes
M7: KSA Go-Live Week 13 Production Launch, Cutover Complete Yes
M8: Stabilization Complete Week 15 Hypercare Exit, BAU Transition Yes

International Egypt Milestones (35-Week Timeline)

Milestone Week Deliverable Sign-off Required
M1: Initiation Complete Week 2 Site Selection, Legal Setup Yes
M2: Production Floor Ready Week 14 Facility Build-out, IT Infrastructure Yes
M3: IT Systems Live Week 17 CCaaS, CRM, Telephony Integration Yes
M4: Wave 0 TTT Complete Week 19 Leadership & Trainers Certified Yes
M5: Agent Recruitment Done Week 32 6 Languages Staffed (77 FTEs) Yes
M6: Nesting Complete Week 34 OJT, Shadow & Reverse Shadow Yes
M7: International Go-Live Week 35 Multilingual Production Launch Yes

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Section 08

Communication Matrix

Effective communication is fundamental to successful partnership. We propose a comprehensive communication framework that ensures transparency, timely escalation, and continuous alignment with SAUDIA's objectives.

Governance Structure

๐ŸŽฏ Strategic Level
Meeting: Quarterly Business Review
Frequency: Quarterly
Attendees: C-Level / VP
Format: In-person / Video
Topics: Strategic alignment, contract review, major initiatives, performance trends
๐Ÿ“Š Tactical Level
Meeting: Monthly Operations Review
Frequency: Monthly
Attendees: Directors / Managers
Format: Video Conference
Topics: KPI performance, process improvements, staffing, quality metrics
โš™๏ธ Operational Level
Meeting: Weekly Ops Sync
Frequency: Weekly
Attendees: Operations Managers
Format: Video / Call
Topics: Weekly metrics, issues, schedule changes, training updates
๐Ÿ“ž Daily Operations
Meeting: Daily Huddle
Frequency: Daily
Attendees: Team Leads
Format: Standup / Chat
Topics: Daily volume, real-time issues, immediate escalations
๐Ÿšจ Escalation
Response: Severity-based SLA
Critical: 15 min response
High: 1 hour response
Medium: 4 hour response
24/7 escalation hotline with on-call management coverage
๐Ÿ“‹ Reporting
Real-time: Dashboard Access
Daily: Performance Summary
Weekly: Detailed Report
Monthly: Executive Report
Customizable reporting portal with drill-down capabilities

Key Contacts Matrix

Role Responsibility Availability Escalation Path
Account Executive Strategic relationship, contract governance Business Hours + On-call CEO
Operations Director Overall service delivery, P&L 24/7 Escalation Account Executive
Service Delivery Manager Daily operations, KPI management Extended Hours Operations Director
Quality Manager Quality assurance, compliance Business Hours Operations Director
Training Manager Agent development, certifications Business Hours Service Delivery Manager
IT Manager Technology, integrations, security 24/7 On-call Operations Director
WFM Manager Scheduling, forecasting, capacity Extended Hours Service Delivery Manager
Floor Operations Manager Real-time floor management 24/7 (Shift-based) Service Delivery Manager

Escalation Matrix

Severity Definition Response Time Resolution Target
P1 - Critical System outage, major service disruption affecting >50% capacity 15 minutes 2 hours
P2 - High Significant degradation, affecting 25-50% capacity or VIP impact 1 hour 4 hours
P3 - Medium Moderate impact, workaround available, affecting <25% capacity 4 hours 24 hours
P4 - Low Minor issue, no operational impact, enhancement request 8 hours 5 business days

๐Ÿ‘” Meet Your Dedicated Leadership Team

We have an experienced team of experts with experience in the Tourism Industry & Airline Customer Service. Our dedicated leadership team brings decades of combined experience in aviation, digital transformation, and customer experience management.

๐ŸŒ Global Expert Team

๐Ÿ‘ค
Paul Joustra
SVP Transformation & Global Head of Innovation
12 years at TP โ€ข Fortune 500 Digital Transformation โ€ข AI Strategy Expert
๐Ÿ‘ค
Stefan Heidtmann
SVP โ€“ Global Business Development
17 years at TP โ€ข Travel & Tourism Expert โ€ข 25+ markets experience
๐Ÿ‘ค
Maged Elkady
Service Delivery Director
22 years experience โ€ข Operations Excellence โ€ข Team Development Expert
๐Ÿ‘ค
Abdullah Elbadawi
Head of CX
18 years MENA experience โ€ข CX Consulting & Design โ€ข Transformation Leadership

๐Ÿ‡ธ๐Ÿ‡ฆ Regional Delivery Team

๐Ÿ‘ค
Tariq Labadi
VP of Transition
Business Services VP โ€ข COPC Expert โ€ข GCC Aviation Experience
๐Ÿ‘ค
Mohamed Hegazy
Chief Commercial Officer
13 years at TP โ€ข Sabre, Galileo, Amadeus Certified โ€ข 2 Airline Projects Launched
๐Ÿ‘ค
Jaideep Raj
Director of Transformation
14 years at TP โ€ข 9 years Travel Sector โ€ข Operations Director Experience
๐Ÿ‘ค
Abdulrahman Akram
Implementation Manager
Senior Project Manager โ€ข Service Journey Design โ€ข Airline CC Implementation

Executive Sponsors

๐Ÿ‘ค
Stefan Heidtmann
SVP Global Business Development
Strategic oversight & partnership
๐Ÿ‘ค
Joao Tarboda
VP Travel & Tourism Solutions
Industry expertise & solutions
๐Ÿ‘ค
Karim Tolba
Chief Transformation Officer
Digital transformation leadership
๐Ÿ‘ค
Yazeed Alrajban
Director Business Development KSA
๐Ÿ‘ค
Hossam Elfarahaty
Service Delivery Director
๐Ÿ‘ค
Jaideep Raj
Director of Transformation
๐Ÿ‘ค
Sarah Ryan
Implementation Manager

๐Ÿ—๏ธ SAUDIA Project Organizational Structure

Our dedicated project team structure ensures clear accountability, efficient communication, and seamless service delivery for the SAUDIA contact center operation.

๐Ÿ‘”
CEO
Executive Sponsor
๐Ÿ’ฐ
CFO
Financial Oversight
โš™๏ธ
COO
Operations Excellence
๐Ÿ“‹
Project Manager
Delivery & Timeline
๐Ÿค
Account Manager
Client Relations
โญ
Quality, Training & CX Director
Service Excellence
๐ŸŽฏ
Operations Manager
Day-to-Day Operations
๐Ÿ‘ฅ
Supervisors
Team Oversight
๐Ÿ†
Team Leaders
Floor Management
โœ…
Quality Analysts
Quality Assurance
๐ŸŽ“
Trainers
Training Programs
๐Ÿ“Š
WFM
Workforce Planning
โฑ๏ธ
Real-Time Management
Live Monitoring & Adjustments
๐ŸŽง
Customer Service Agents
Frontline Excellence
Executive Leadership
Senior Management
Operations
Support Functions
Frontline Team

๐Ÿ“Š Organizational Staffing Ratios

Role Ratio Responsibility
Operations Manager 1:100 Overall operations oversight, P&L, client relationship
Supervisor 1:75 Team performance, coaching, escalation handling
Team Leader 1:25 Real-time floor support, daily performance management
Quality Analyst 1:40 Call evaluations, coaching, compliance monitoring
Trainer 1:100 New hire training, refresher programs, upskilling
WFM Analyst 2 per location Scheduling, forecasting, real-time adherence
Reporting Analyst 1:100 MIS, dashboards, analytics, insights

๐Ÿ’ฐ Compensation Structure (Monthly SAR)

Our competitive compensation packages are designed to attract and retain top talent in the Saudi market, ensuring exceptional service delivery for SAUDIA passengers.

Role Monthly Salary (SAR)
Agent 5,500 + 1,000 (performance)
Team Leader 9,000
Supervisor (SPV) 12,000
Operations Manager 23,000 - 25,000
Quality Analyst (QA) 8,500
Trainer 8,500
WFM Analyst 12,000
RTM (Real-Time Management) 7,000

๐Ÿ’ก Note: All salaries include basic pay and are compliant with Saudi labor regulations. Additional benefits include medical insurance, annual leave, performance bonuses, and career development opportunities aligned with Vision 2030 objectives.

โญ Rate This Section: Communication Plan

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Section 09

Optional Services & Value Additions

Beyond the core requirements, we offer additional services that can further enhance SAUDIA's customer experience and operational efficiency. These optional services represent our commitment to continuous innovation and value creation.

Premium Add-on
๐ŸŽฅ Video Customer Service

Face-to-face video support for premium passengers and complex service recovery situations. Humanizes digital interactions and increases first-contact resolution.

  • WebRTC-based video calls
  • Screen sharing for booking assistance
  • Document verification capability
  • Virtual queue with callback
  • Recording for quality assurance
Innovation
๐Ÿ—ฃ๏ธ Multilingual AI Voice Bot

Advanced conversational AI handling routine inquiries in Arabic, English, and other languages. Reduces wait times and handles high-volume periods efficiently.

  • Natural language understanding
  • Flight status inquiries
  • Booking confirmations
  • Seamless agent handoff
  • Continuous learning from interactions
Revenue Driver
๐Ÿ’ผ Outbound Sales Campaign

Proactive outbound campaigns for ancillary revenue generation, loyalty program upgrades, and targeted promotional offers.

  • Seat upgrade offers
  • Lounge access promotions
  • Travel insurance sales
  • Alfursan tier upgrade campaigns
  • Destination marketing support
Insight
๐Ÿ” Voice of Customer Program

Comprehensive customer feedback collection and analysis program providing actionable insights for service improvement.

  • Post-interaction surveys (IVR, SMS, Email)
  • Detractor callback program
  • Trend analysis reporting
  • Competitive benchmarking
  • Quarterly insight presentations
Specialized
โœˆ๏ธ IROP Command Center

Dedicated Irregular Operations team for managing flight disruptions, rebooking, and passenger communication during weather events or operational issues.

  • Rapid surge staffing capability
  • Proactive passenger notification
  • Mass rebooking support
  • Crisis communication protocols
  • Real-time social media monitoring
Back-Office
๐Ÿ“ Claims & Refunds Processing

End-to-end handling of customer claims, refund requests, and compensation processing with full audit trail and compliance.

  • Baggage claim processing
  • Ticket refund handling
  • EU261 compensation management
  • Insurance claim coordination
  • Status tracking & customer updates
Support
๐Ÿ›ซ Airport Support Coordination

Remote support for airport operations including check-in assistance, gate inquiries, and coordination with ground handling.

  • Virtual check-in assistance
  • Documentation verification
  • Special services coordination
  • Connection flight monitoring
  • Meet & assist arrangements
B2B
๐Ÿข Corporate Travel Support

Dedicated support desk for SAUDIA's corporate accounts, travel agencies, and B2B partners with specialized knowledge and priority handling.

  • Dedicated B2B queue
  • Group booking support
  • Corporate fare management
  • Account-specific reporting
  • API support assistance

โญ Rate This Section: Optional Services

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โค๏ธ
Section 10

People Excellence - Our Greatest Asset

At TP, we believe that exceptional customer experiences start with exceptional employee experiences. Our people-first philosophy ensures that every team member serving SAUDIA feels valued, supported, and empowered to deliver their best. Happy employees create happy customersโ€”it's that simple.

โค๏ธ

๐Ÿ† TP Employee Value Proposition

"We don't just hire employeesโ€”we invest in careers, nurture talent, and build futures."

18%
Annual Attrition
Industry avg: 35-45%
4.5
Employee Satisfaction
Out of 5.0 score
85%
Internal Promotion
Leadership filled internally
92%
Would Recommend
TP as employer

๐Ÿš€ Clear Career Progression Path

Every employee joining the SAUDIA account has visibility into their career journey from Day 1. Our structured career paths ensure that talent is recognized, developed, and promoted based on merit and performance.

๐Ÿ‘ค
Customer Service
Agent
Month 1-12
โญ
Senior Agent /
SME
Year 1-2
๐Ÿ‘จโ€๐Ÿ’ผ
Team Leader /
Supervisor
Year 2-3
๐Ÿ“Š
Operations
Manager
Year 3-5
๐ŸŽฏ
Director /
Executive
Year 5+
๐Ÿ“ž Operations Track
Agent โ†’ Team Lead โ†’ Floor Manager โ†’ Operations Director
๐ŸŽ“ Quality Track
Agent โ†’ QA Analyst โ†’ QA Lead โ†’ Quality Manager
๐Ÿง  Training Track
Agent โ†’ SME โ†’ Trainer โ†’ Training Manager

๐ŸŒŸ Employee Wellbeing & Benefits

โš–๏ธ
Work-Life Balance
Because life happens outside work too
  • Flexible scheduling options
  • Work-from-home opportunities for eligible roles
  • Paid time off & annual leave
  • Family-friendly policies
  • Shift swap flexibility
  • Compressed work week options
๐Ÿ’ช
Health & Wellness
Investing in employee health
  • Comprehensive medical insurance
  • Mental health support & counseling
  • On-site wellness rooms
  • Gym membership subsidies
  • Health awareness programs
  • Ergonomic workstation assessments
๐Ÿ†
Recognition & Rewards
Celebrating excellence daily
  • Monthly performance bonuses
  • Employee of the Month/Quarter awards
  • Spot recognition program
  • Annual excellence awards gala
  • Peer-to-peer recognition platform
  • Long-service appreciation awards
๐Ÿ“š
Learning & Development
Never stop growing
  • TP University online learning platform
  • Certification sponsorship programs
  • Leadership development academy
  • Cross-training opportunities
  • Language learning support
  • External conference attendance

๐ŸŽ‰ Employee Engagement & Culture

๐ŸŽŠ
Team Events
Monthly celebrations, team outings, seasonal parties, cultural events
๐Ÿ…
Sports & Activities
Football leagues, fitness challenges, sports days, wellness competitions
๐Ÿ’ฌ
Voice Matters
Regular surveys, town halls, suggestion boxes, open-door policy
๐Ÿค
Community Impact
CSR initiatives, volunteer programs, charity drives, environmental projects
๐Ÿ’ฌ

"I joined TP as an agent 4 years ago. Today, I'm an Operations Manager leading a team of 50. The career growth opportunities here are realโ€”TP invested in my training, mentored me through challenges, and believed in my potential. This isn't just a job; it's a career home."

โ€” Ahmed Al-Rashid, Operations Manager
Promoted from Agent to Manager in 4 years

๐Ÿ“‰ Our Approach to Low Attrition

๐ŸŽฏ

Hire Right

Rigorous selection process ensuring cultural fit, skill match, and career alignment from day one.

๐ŸŒฑ

Nurture Always

Continuous coaching, regular check-ins, and proactive support to address concerns before they escalate.

๐Ÿ“Š

Measure & Act

Regular pulse surveys, exit interviews, and predictive analytics to identify and address attrition risks early.

๐Ÿ“Š Attrition Rate Comparison

40%
Industry Average
30%
Competitors
18%
TP KSA

๐Ÿ‡ธ๐Ÿ‡ฆ Saudization Excellence

๐Ÿ‡ธ๐Ÿ‡ฆ
70%+
Saudi Workforce
Committed to Vision 2030

Our Saudization Strategy

๐ŸŽ“ University Partnerships
Recruit top Saudi graduates
๐Ÿ’ผ HRDF Collaboration
Training subsidies & support
๐Ÿ  Women@Home Program
Remote work for Saudi women
๐Ÿš€ Fast-Track Leadership
Accelerated Saudi promotions

๐ŸŽ“ Training Excellence Programs

Our comprehensive learning ecosystem ensures every team member has access to world-class training and development resources, enabling continuous skill enhancement and career growth.

๐Ÿš€
JUMP!
Career Development Program
Career Paths:
โ€ข Consultant โ†’ Supervisor
โ€ข Supervisor โ†’ ACM
โ€ข ACM โ†’ Trainer
โ€ข Multi-track development
Structured pathways for rapid career advancement
๐Ÿ’ป
MyTP
Virtual Learning Platform
Key Features:
โ€ข 2.5M+ courses completed (2021)
โ€ข Self-paced learning modules
โ€ข Skill certifications
โ€ข Mobile learning access
24/7 access to learning resources
๐Ÿ›๏ธ
TP University
Leadership Development
Programs:
โ€ข Executive leadership tracks
โ€ข Management certification
โ€ข Cross-functional training
โ€ข Global best practices
Developing tomorrow's leaders
โญ
BEST
Baseline Enterprise Standards for TP
  • Standardized onboarding processes
  • Quality benchmarks & certification
  • Global best practice frameworks
  • Continuous improvement methodology
๐Ÿ”„
Rebadging Framework
Staff Transition Methodology
  • Seamless staff transition protocols
  • Knowledge retention programs
  • Culture integration workshops
  • Proven track record: -25% attrition, -16% absenteeism

๐Ÿ“œ Professional Certification & Development Plan

Our comprehensive certification roadmap is designed to elevate CX & operational performance while ensuring aviation compliance and building internal training capability within KSA.

๐ŸŽฏ

Development Objectives

๐Ÿ“ˆ
Elevate CX & Operations
COPC HPMT, Lean Six Sigma (Yellow/Green Belt), and role-specific CX/QA certifications
โœˆ๏ธ
Aviation Compliance
Strengthen safety through IATA/PSAA modules for airport-facing roles
๐Ÿ›๏ธ
Internal Capability
Build in-house training capability with ATD Instructional Design for KSA trainers

๐ŸŽ“ Role-Based Certification Curriculum

๐Ÿ‘ค
Operations CE
Customer Expert Level
  • COPC Lean Six Sigma Yellow Belt
  • IATA Airport Operations Fundamentals (Self-study)
๐Ÿ‘จโ€๐Ÿ’ผ
Supervisors / Team Leaders
Front-line Leadership
  • COPC HPMT (High Performance Management Techniques)
  • COPC Lean Six Sigma Yellow Belt
  • IATA Airport Operations Fundamentals
๐ŸŽ“
Trainers
Learning & Development
  • COPC HPMT (High Performance Management)
  • COPC Lean Six Sigma Yellow Belt
  • ATD Instructional Design Certificate (Riyadh)
๐Ÿ“Š
Quality Analysts
Quality Assurance
  • COPC HPMT (High Performance Management)
  • COPC Lean Six Sigma Yellow Belt
  • COPC Best Practices for Quality Management (BPQM)
๐Ÿ“‹
Operations Assistant Manager
Mid-Level Management
  • COPC HPMT (High Performance Management)
  • COPC Lean Six Sigma Green Belt
๐ŸŽฏ
Operations Manager / Director
Senior Leadership
  • COPC Best Practices for CX Operations (BPCX)
  • COPC Lean Six Sigma Green Belt

๐Ÿข Recommended Training Providers (KSA & Global)

๐Ÿ†
COPC Inc.
HPMT, CX Ops, Quality Mgmt., LSS for Contact Centers
Live Virtual / On-Demand
โœˆ๏ธ
PSAA
Prince Sultan Aviation Academy, Jeddah - IATA RTP
Aviation Safety/Audit
๐Ÿ›ซ
SACA
Saudi Academy of Civil Aviation - IATA ATC
Airport Ops / Security
๐Ÿ“š
LEORON
Riyadh - ATD Instructional Design Certificate
Local KSA Training

๐Ÿ’– Our People Promise to SAUDIA

We promise to treat every employee serving SAUDIA as a valued member of our familyโ€”providing them with growth opportunities, competitive rewards, and a supportive environment where they can thrive. Because when our people shine, SAUDIA's customers smile.

โญ Rate This Section: People Excellence

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Section 11

Cybersecurity & Data Protection

We recognize the critical importance of protecting SAUDIA's data and maintaining the trust of passengers. Our cybersecurity framework is designed to exceed NCA (National Cybersecurity Authority) requirements and international best practices.

โ˜๏ธ

AWS Infrastructure in Saudi Arabia

To fully meet the National Cybersecurity Authority (NCA) requirements and data sovereignty regulations, TP will transition cloud infrastructure to AWS Saudi Arabia (Middle East - Bahrain/KSA region). This strategic move ensures all customer data remains within compliant jurisdictions, providing SAUDIA with complete peace of mind regarding data residency, security, and regulatory compliance. This infrastructure approach has been factored into our technical and financial proposal.

๐Ÿ›ก๏ธ
NCA ECC Compliance
Full compliance with Saudi National Cybersecurity Authority Essential Cybersecurity Controls, including all domains: Governance, Defense, Resilience, and Third-Party.
๐Ÿ”’
Data Encryption
End-to-end encryption for all data in transit (TLS 1.3) and at rest (AES-256). Secure key management with HSM (Hardware Security Modules).
๐Ÿ‘ค
Identity & Access
Zero Trust architecture with multi-factor authentication, role-based access control, privileged access management, and continuous verification.
๐Ÿ”
24/7 SOC Monitoring
Security Operations Center with SIEM, continuous threat monitoring, automated incident response, and threat intelligence integration.
๐Ÿ“‹
PDPL Compliance
Full compliance with Saudi Personal Data Protection Law including data subject rights, consent management, and cross-border transfer controls.
โšก
Incident Response
Comprehensive incident response plan with defined procedures, communication protocols, forensic capabilities, and regular tabletop exercises.

Security Certifications & Audits

Certification / Standard Scope Audit Frequency Status
ISO 27001:2022 Information Security Management System Annual (External) Certified
NCA ECC Essential Cybersecurity Controls Annual (External) Compliant
PCI-DSS v4.0 Payment Card Industry Data Security Annual (QSA) Certified
SOC 2 Type II Security, Availability, Confidentiality Annual (External) Certified
Penetration Testing Network, Application, Social Engineering Quarterly Ongoing
Vulnerability Assessment Infrastructure & Applications Monthly Ongoing

โญ Rate This Section: Cybersecurity

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๐Ÿ‡ธ๐Ÿ‡ฆ
Section 12

Local Content & Sustainability

Vision 2030 Alignment & Saudization Commitment

We are deeply committed to supporting Saudi Arabia's Vision 2030 objectives, particularly in developing local talent and building a skilled Saudi workforce in the customer service sector.

70%+
Saudi Workforce
500+
Saudi Jobs Created
100%
Saudi Supervisors
40%
Female Workforce

Local Content Initiatives

๐ŸŽ“
Talent Development
Saudi Youth Employment
  • Partnership with Saudi universities for internships
  • Graduate recruitment programs
  • Career development pathways to leadership
  • Competitive Saudi-market compensation
  • Women's employment initiatives
  • Special needs employment programs
๐Ÿซ
Training Academy
Skills Development
  • In-house training academy in Jeddah
  • Aviation industry certification programs
  • Language skill development
  • Leadership development tracks
  • HRDF partnership for training subsidies
  • Continuous upskilling programs

โญ Rate This Section: Local Content & Sustainability

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๐Ÿ–ฅ๏ธ
Section 13

Command Center - Operations Nerve Center

Our state-of-the-art Command Center serves as the nerve center for all SAUDIA contact center operations. This dedicated facility provides real-time visibility, proactive monitoring, and instant response capabilities to ensure seamless service delivery 24/7/365.

โ— LIVE MONITORING ACTIVE

โœˆ๏ธ SAUDIA OPERATIONS COMMAND CENTER โœˆ๏ธ

โ–ผ MAIN VIDEO WALL - 12 SCREEN DISPLAY โ–ผ
๐ŸŒ GLOBAL OPERATIONS
โ€ข โ€ข โ€ข โ€ข
Jeddah โ€ข Riyadh โ€ข Dubai โ€ข Cairo
๐Ÿ“Š SERVICE LEVEL
87%
Target: 80% | โœ“ ACHIEVED
๐Ÿ“ž CALLS IN QUEUE
24
Avg Wait: 18 sec
๐Ÿ‘ฅ AGENTS ONLINE
248
Available: 52 | On Call: 196
โœˆ๏ธ FLIGHT STATUS
SV301 JEDโ†’LHR ON TIME
SV119 RUHโ†’CDG DELAYED
SV855 JEDโ†’CAI ON TIME
โญ CSAT TODAY
4.7
Based on 1,247 surveys
๐Ÿ“ฑ SOCIAL MEDIA
Twitter: 12 pending
Facebook: 8 pending
Instagram: 5 pending
๐Ÿšจ ACTIVE ALERTS
0
ALL SYSTEMS NORMAL
๐Ÿ“ˆ CALL VOLUME TREND (24 HRS)
00:0006:0012:0018:00NOW
๐Ÿ“Š CHANNEL DISTRIBUTION
65%
Voice
20%
Chat
10%
Email
5%
Social
๐Ÿ‘จโ€๐Ÿ’ผ
Command Lead
Real-time Decisions
๐Ÿ“Š
WFM Analyst
Capacity Management
๐Ÿ”ง
Tech Support
System Monitoring
โœˆ๏ธ
IROP Coordinator
Flight Disruptions
SAUDIA AIRLINES ร— YOUR COMPANY | JEDDAH COMMAND CENTER | 24/7 OPERATIONS

Command Center Capabilities

๐Ÿ–ฅ๏ธ
Video Wall
12-screen display with real-time KPIs, flight status, and global operations view
๐Ÿšจ
Alert Management
Automated threshold alerts with escalation triggers and incident management
๐Ÿ“ก
Flight Integration
Live feed from SAUDIA OCC for proactive disruption management
๐ŸŽฏ
Instant Response
One-click agent broadcast, skill rebalancing, and overflow activation

โญ Rate This Section: Command Center

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Section 14

Contact Center Facility Design

Our purpose-built contact center facility is designed to meet all SAUDIA requirements while providing a world-class working environment that attracts and retains top talent. The facility reflects SAUDIA's brand values and commitment to excellence.

๐Ÿข FACILITY TOUR

โœˆ๏ธ SAUDIA Contact Center - Jeddah Facility

Take a virtual tour of our state-of-the-art contact center facility designed specifically for SAUDIA. Experience our world-class infrastructure, advanced technology setup, and purpose-built environment that ensures exceptional customer service delivery.

๐Ÿ“
5,000 sqm
Total Area
๐Ÿ’บ
250+ Seats
Workstations
๐Ÿ–ฅ๏ธ
Command Center
24/7 Operations
๐ŸŽ“
Training Academy
3 Classrooms

Facility Features & Requirements Alignment

๐Ÿ–ฅ๏ธ
Workstation Design
Agent Desktop Setup
  • Dual 24" monitors for optimal productivity
  • Ergonomic adjustable chairs & desks
  • Noise-cancelling headsets (Jabra/Poly)
  • Unified communications softphone
  • Biometric login for security
  • USB-C docking stations
๐Ÿ”Œ
Infrastructure
Technical Setup
  • Redundant fiber connectivity (2 ISPs)
  • UPS with 4-hour backup capacity
  • Diesel generator for extended outages
  • Enterprise-grade WiFi 6
  • Raised floor with cable management
  • Precision cooling systems
๐Ÿ”’
Security
Physical Security
  • 24/7 security personnel on-site
  • Biometric access control (fingerprint + card)
  • CCTV coverage with 90-day retention
  • Visitor management system
  • Clean desk policy enforcement
  • Device prohibition (no personal phones)
๐ŸŒฟ
Environment
Agent Wellbeing
  • Natural lighting with LED supplements
  • Climate control (22-24ยฐC maintained)
  • Indoor plants & biophilic design
  • Prayer rooms (Male & Female)
  • Quiet rooms for breaks
  • Full-service cafeteria

Agent Workstation Design

AMADEUS ALTร‰A
AGENT DESKTOP
Personal ThinkPad Workstation

๐Ÿ–ฅ๏ธ Hardware Specifications

  • โœ“ Personal Lenovo ThinkPad per Agent
  • โœ“ Dual 24" Full HD IPS Monitors
  • โœ“ 16GB RAM, 512GB SSD
  • โœ“ Jabra Evolve2 85 Headsets
  • โœ“ USB-C Universal Docking Station

๐Ÿ’ป Software Suite

  • โœ“ Genesys Cloud Agent Desktop
  • โœ“ Amadeus Altรฉa Integration
  • โœ“ AI Co-pilot Assistance
  • โœ“ Knowledge Base Access
  • โœ“ Real-time Analytics Dashboard

โญ Rate This Section: Contact Center Facility

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Conclusion

Partnership Commitment

Why Partner With Us?

โšก

๐Ÿ† The TP Difference: Global Power, Local Heart

Unlike local providers who lack aviation expertise and global best practices, or global competitors who must subcontract to local operatorsโ€”TP delivers everything under one roof. We bring world-class capabilities with deep Saudi cultural understanding, managing Operations, Manpower, Solutions, Facility, and Transformation with unified TP DNA excellence. No fragmented accountability. No cultural gaps. Just seamless, end-to-end partnership.

โœˆ๏ธ Aviation DNA

23+ years dedicated to aviation customer service with deep understanding of airline operations, passenger expectations, and industry best practices that local providers simply cannot match.

๐Ÿš€ Innovation Focus

Continuous investment in AI, automation, and digital technologies to enhance customer experience while optimizing operational efficiencyโ€”no need to rely on third-party technology vendors.

๐Ÿ‡ธ๐Ÿ‡ฆ Saudi Commitment

Unlike global competitors who lack local presence, we have established operations in the Kingdom with deep cultural understanding, strong Saudization commitment, and full Vision 2030 alignment.

๐Ÿ›ก๏ธ Single Point of Accountability

One partner. One contract. One vision. No subcontractors, no finger-pointing, no delaysโ€”just unified excellence from Operations to Transformation.

๐Ÿค Operational Flexibility & Partnership Options

We understand the importance of flexibility in strategic partnerships. TP is fully prepared to rebadge or subcontract with SAUDIA's current service provider in Jordan if this aligns with SAUDIA's strategic preferences. We are committed to ensuring a smooth transition that honors existing relationships while delivering TP's world-class operational excellence and technology capabilities.

We are honored to submit this proposal and look forward to the opportunity to serve as SAUDIA's trusted call center partner. Our team is ready to begin this journey of excellence together.

ุดูƒุฑุงู‹ ู„ูƒู…
Thank You for Your Consideration
๐Ÿ”’ END OF DOCUMENT - CONFIDENTIAL ๐Ÿ”’

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Confidential Financial Proposal

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